Sinclair is a diversified media company plus a leading provider of local sports as well as news. Bally’s Corporation presently owns and manages 11 casinos across seven states; a horse racetrack plus 13 authorized OTB licenses in Colorado.
Sinclair Broadcast Group and Bally’s Corp. moved onward with plans to rebrand the former Fox regional sports networks through unveiling the new logo plus new network names that will start to be used in the approaching months.
As part of the rebrand, Sinclair’s Prime Ticket would become Bally Sports SoCal, and Sports Time Ohio would become Bally Sports Great Lakes.
Also, two restricted part-time channels – Fox Sports Carolinas plus Fox Sports Tennessee – will sunset. Nashville Predators as well as Carolina Hurricanes games and content that formerly aired under those brands would move to Bally Sports South (formerly Fox Sports South) and Bally Sports Southeast (formerly Fox Sports Southeast).
“We are very proud to unveil the Bally Sports logo as it indicates a new, transformative chapter in the local sports business and combination of our cohesive partnership with Bally’s,” mentioned Steve Rosenberg, president of regional sports at Sinclair. “The future rebrand across our RSN footprint is extremely exciting, not only for our whole portfolio but for trustworthy sports fans across the country.”
The deal among Sinclair and Bally’s called for Bally’s to pay for naming privileges for the RSN’s and to purchase a set amount of advertising on Sinclair outlets.
“Rolling out Bally’s iconic logo across Sinclair’s regional sports networks is a worthwhile first step in a transformational partnership that is going to transform the U.S. sports gambling, gaming, and media industry,” said George Papanier, president plus CEO of Bally’s Corp. “We look further to integrating Bally’s exclusive content, including the award-winning every day fantasy sports platform we are obtaining from Monkey Knife Fight, across Sinclair’s live game-day coverage plus providing unparalleled sports gamification on a national scale.”
